Let’s Read! Asia: Indiegogo Campaign Toolkit

September 4, 2015 — The Asia Foundation’s Books for Asia program is excited to share with you material for the Let’s Read! Asia Indiegogo campaign! We felt this would be great content for you to share across your social media platforms. Countless children in Cambodia lack access to engaging, colorful storybooks that inspire a lifelong love of reading. More often than not, school textbooks are the only reading material available as children’s books are too expensive for the average family, especially in rural areas.

Realizing this great need, Books for Asia is launching Let’s Read!, a project that uses low-cost technology to enable underprivileged children to attain the most essential of childhood experiences – the magic of becoming lost in a story.

Ways to participate:

1. Go to http://igg.me/at/LetsReadAsia and click the Facebook and Twitter buttons in the campaign site. Sharing this way helps our standing within Indiegogo.
2. Repurpose the suggested Facebook and Twitter posts below and tag with #LetsReadAsia.
3. Follow The Asia Foundation on social media and share our messages as the campaign unfolds.

Thank you! If you have any questions, please contact Radhika Jit at radhika.jit@asiafoundation.org.

OFFICIAL LOGOS

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CAMPAIGN DETAILS

Duration – September 8 to October 9, 2015

URL – http://igg.me/at/LetsReadAsia

Video – https://youtu.be/IYqunoDdGuk

SHARE POSTS BY THE ASIA FOUNDATION:

Facebook – https://www.facebook.com/AsiaFoundation

Twitter – https://twitter.com/Asia_Foundation

SUGGESTED TWEETS AFTER LAUNCH:

#LetsReadAsia will put an entire library into hands of children in #Cambodia. http://igg.me/at/LetsReadAsia @Asia_Foundation

How can you help @Asia_Foundation provide children in #Cambodia w/ e-books? #LetsReadAsia http://igg.me/at/LetsReadAsia

SUGGESTED FACEBOOK POSTS AFTER LAUNCH:

Launching now: #LetsReadAsia – a project that uses low-cost technology to enable underprivileged children to attain the most essential of childhood experiences – the magic of becoming lost in a story. Find out how you can help: igg.me/at/LetsReadAsia

Help children in #Cambodia get access to high-quality books in their local language! Support the #LetsReadAsia digital library at http://igg.me/at/LetsReadAsia.

IMAGES

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ANIMATED GIFs

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TALKING POINTS

• Many children in Asia do not have access to engaging, colorful storybooks that inspire a lifelong love of reading.
• Often, school textbooks are the only reading material available as children’s books are too expensive for the average family, especially in rural areas.
• Books for Asia is launching Let’s Read!, a project that uses low-cost technology to enable underprivileged children to attain the most essential of childhood experiences – the magic of becoming lost in a story.
• As children learn first and best in their mother tongue, Let’s Read! will have a starter collection of 50 Khmer-language books comprised of some of the best children’s books published in Cambodia.
• The app is designed for developing country contexts – the library is calibrated for low-end tablets and does not require internet access.
• Cambodia is a young population, with 60% under the age of 30. As smartphones and tablets become increasingly affordable, more and more people are accessing information from mobile devices.

PRESS RELEASE:

https://asiafoundation.org/2015/09/books-for-asia-kicks-off-lets-read-asia-crowdfunding-campaign-to-bring-childrens-digital-library-to-cambodia

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