The Asia Foundation Chinese-Language Microsite Goes Live

September 23, 2015 — The Asia Foundation has created a Chinese-language microsite, designed to provide Chinese-reading audiences with an introduction to the Foundation, its mission and programs. It is now available at china.asiafoundation.org.

The Foundation’s China office worked closely with the in-house communications team to create the microsite within The Asia Foundation website. The microsite highlights in particular the Foundation’s work in China, providing translations of relevant blog posts, news releases, and media coverage.

Current features appearing on the Chinese-language microsite include an interview with prominent China expert and Asia Foundation Chairman David M. Lampton on U.S.-China relations ahead of Chinese President Xi Jinping’s first state visit to America this month, a news release on the Foundation’s participation in the UNOCHA World Humanitarian Day event in Beijing, and a blog piece about China’s development policy.

In addition, there are blogs about a recent Foundation-sponsored panel on stabilizing Afghanistan at the World Peace Forum, an interview with Asia Foundation Trustee Karl Eikenberry, and Chinese foundations providing aid following the recent devastating Nepal earthquake.

The microsite can be accessed in multiple ways:

  1. Via asiafoundation.org. Under “Our Work” go to China in the list of countries where we work. Beside “China” are the characters “??” Clicking on these characters takes readers to the microsite landing page. This list also appears at the bottom of the Foundation website in the footer. On the Foundation website’s China page readers can also click on the Chinese characters ?? at the top of the page.
  2. For anyone who has their browser language set to Mandarin, when they access the main Asia Foundation website they will get a pop-up message that states, “It appears your browser language is set to Chinese. We offer a limited amount of Chinese-language content related to our work in China. If you would like to view that content, click here. Otherwise, if you would prefer to view the full Asia Foundation website in English, continue by clicking here.”

The new microsite will provide our Chinese-reading audience with timely news and information related to the Foundation’s work in China.

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Media contacts

Amy Ovalle, Vice President, Global Communications
amy.ovalle@asiafoundation.org
415-743-3340

Eelynn Sim, Director, Media & Strategy
eelynn.sim@asiafoundation.org
415-743-3318