CNBC: APEC Connect App to Crack the Export Market
July 7, 2017 — CNBC Reporter’s Notebook features the Foundation’s APEC Connect app challenge to help the region’s small businesses expand:
Many unsung heroics took place during last month’s Asia-Pacific Economic Cooperation (APEC) trade ministers’ summit in Hanoi. There were diplomats and officials working feverishly behind the scenes to keep globalization alive—and then there was a small group of technology developers.
While the trade debate raged on behind closed doors in the cavernous National Convention Center, technologists in a nearby hotel brain-stormed ways to get e-commerce dollars and cents flowing within Asia. APEC organizers, Google, The Asia Foundation and the government of Vietnam offered them a challenge: deliver an online platform to help small retailers build a digital presence and ultimately access markets beyond their borders.
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