Ahead of Pakistan’s National Elections, Asia Foundation Encourages First Time Voters with “VoteFirst”

Islamabad, July 12, 2018 — The Asia Foundation’s Pakistan office has successfully introduced a social media campaign ahead of Pakistan’s general elections scheduled for July 25th. VoteFirst uses social media platforms such as Facebook, Twitter, and Instagram to share videos, pictures, illustrations, graphics and positive messages to encourage citizens to vote. The campaign specifically aims to aid and encourage first-time women and young voters to head out to the polls. Over the last week, the VoteFirst Facebook page has over 17,000 likes, and posts on the page have reached over 350,000 people. 

Participants attend a VoteFirst workshop

As part of the campaign, The Asia Foundation will hold 18 election workshops in rural Sindh and Punjab over the next ten days. Participants will be provided with the necessary training and knowledge in order to better understand the voting procedure. The training will include mock ballots to help participants become familiarized with the proper voting materials. The Foundation will also provide printer materials in various local languages that identify polling stations and provide step-by-step infographics on how to cast a vote. 

The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia. Informed by six decades of experience and deep local expertise, our work across the region addresses five overarching goals-strengthen governance, empower women, expand economic opportunity, increase environmental resilience, and promote regional cooperation.

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Related locations: Pakistan
Related programs: Elections, Strengthen Governance

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Amy Ovalle, Chief Communications Officer
amy.ovalle@asiafoundation.org
415-743-3340

Eelynn Sim, Director, Media & Strategy
eelynn.sim@asiafoundation.org
415-743-3318

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