Insights and Analysis

How to Sell an Avocado on Facebook

October 28, 2020

By Arpaporn Winijkulchai

On October 6, The Asia Foundation and the Thai Fund Foundation conducted a trial run of our new online marketing training materials with 15 community leaders. We had a lot riding on this training: these local leaders were the gateway to our target beneficiaries, small businesses in northeastern Thailand.

Arpaporn Winijkulchai is a senior program officer for The Asia Foundation in Thailand. She can be reached at The views and opinions expressed here are those of the author, not those of The Asia Foundation.

Related locations: Thailand
Related topics: Go Digital ASEAN


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InAsia is a weekly in-depth, in-country resource for readers who want to stay abreast of significant events and issues shaping Asia’s development, hosted by The Asia Foundation. Drawing on the first-hand insight of over 70 renowned experts in over 20 countries, InAsia delivers concentrated analysis on issues affecting each region of Asia, as well as Foundation-produced reports and polls.

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