CHARLES & KEITH Supports The Asia Foundation’s Work in Gender Equality
March 8, 2021 — On International Women’s Day CHARLES & KEITH announces their support of The Asia Foundation’s work in gender equality and women’s empowerment in Southeast Asia. They will donate part of the proceeds collected in the month of March from their digital flagship store to The Asia Foundation. This donation will go to The Asia Foundation’s programs to empower women facing vulnerabilities in Southeast Asia. The brand’s donations will go to programs that provide care, protection and education for vulnerable girls and women at risk of trafficking and sexual exploitation in Laos, as well as help to promote and raise awareness about gender-based violence helplines and legal services in Cambodia.
This year, CHARLES & KEITH continues to honor these causes through initiatives that unite women. This campaign kicked off on March 8, with a live-streamed dialogue session featuring two inspiring female leaders: Yoyo Cao—better known by her alias Yoyokulala—and serial entrepreneur and founder of 8Shades Emily Lam-Ho.
On this International Women’s Day, fashion icon and entrepreneur Yoyo Cao will take over CHARLES & KEITH’s Instagram account (@charleskeithoffical) and invite Emily Lam-Ho to have a meaningful conversation on Instagram Live. These trailblazing women will share their personal insights on women’s empowerment, gender discrimination and female strength. Follow the campaign on @charleskeithofficial and use the hashtags #IWD2021, #CharlesKeithcares and #ImwithCharlesKeith to participate.
As part of its continuing efforts to uplift girls and women around the world, the brand will also support The Asia Foundation’s girls’ education program, sponsoring 20 primary school girls in Laos through a year of education. This sponsorship will support school enrollment fees and other related expenses.
The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia. Informed by six decades of experience and deep local expertise, our work across the region addresses five overarching goals—strengthen governance, empower women, expand economic opportunity, increase environmental resilience, and promote international cooperation.
Read more about the Foundation’s work.
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Media contact
Eelynn Sim, Director, Strategy and Programs
[email protected]
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