Scope of Work for Announcement Video, Mekong Safeguards
The Asia Foundation is planning to develop and produce a USAID and DFAT collaboration announcement video to capture the importance of this partnership between the two key governmental donors in the region and promote the impact and results of the collaboration. The Foundation seeks a qualified video production expert (video vendor) to create a visually stunning, audibly pleasing, engaging, and concise video for the USAID and Australia Mekong Safeguards program.
The USAID and Australia Mekong Safeguards Program is a five-year (2018–2023) program supporting policymakers, government regulators, major financiers, developers, contractors, and communities with technical assistance, knowledge, and tools to foster the consistent application of strengthened environmental and social governance standards, particularly for the energy, transport, and water sectors. The program helps operationalize the vision of sustainable infrastructure development that Lower Mekong countries have put forward in their respective national green-growth strategies and regional platforms. Major donors and lenders are ramping up infrastructure investments in the region. With this projected investment over the next decade, power generation is expected to grow from 96 gigawatts (GW) to at least 280 GW. Developers of road and rail infrastructure plans project that rail will likely increase by 20 percent, with high-speed rail capacity increasing more than 50 percent.
Environmental and social regulations and mitigation efforts are not keeping pace, however. The projects’ sheer number and cumulative effects damage the Mekong ecosystem and affect fisheries, forestry, farming, air quality, water quality, and flood regulation. Negative impacts on these and other ecosystem services, in turn, threaten Lower Mekong populations’ food security, health, homes, and livelihoods. While recognizing the economic-growth imperative of this underdeveloped region and the role of infrastructure in contributing to growth, the program promotes profitable economic growth supported by a sustainable infrastructure that causes less harm to the environment, biodiversity, and people.
The program promotes sustainable infrastructure development; improves the application of environmental, social, and governance (ESG) standards, policies, and practices; and uses integrated approaches to develop sustainable infrastructure plans; and is developing the Mekong Safeguards InfoLab website to serve as a repository and turnkey gateway for everything related to USAID and DFAT’s work in sustainable infrastructure standards including introductions and gateway links to tools and program resources related to other USAID programs and DFAT’s Partnership for Infrastructure (P4I) and similar projects. The InfoLab is expected to launch in the first half of 2022.
Formalized in June 2021, the Australia Department of Foreign Affairs and Trade (DFAT) partnered with USAID to strengthen Mekong Safeguards by expanding on current activities and conducting new activities to heighten the breadth of the partnership’s results. Activities conducted under this partnership will primarily affect needs and interests expressed by both USAID and DFAT, including regional, national, and project-level interventions that reduce environmental and social risks for energy and transportation projects, consistent with DFAT’s Environmental and Social Safeguard Policy. Shared interests of the partnership include gender equality and social inclusion (GESI) and interventions affecting infrastructure planning related to climate change resilience and will integrate DFAT priorities like improving water-related infrastructure, protecting vulnerable people, and assisting the economic recovery from Covid-19.
The video vendor is required to produce a video of approximately two minutes in length. The video should be available in MP4 and AVI formats in both high-definition and low-definition versions.
- 2-2.5 minutes in length
- Consists of three live interviews with individuals from USAID, DFAT, The Asia Foundation
- Contains video footage of Chiang Rai visit to demonstrate the challenge
- Discuss impacts of the USAID and DFAT collaboration
- Present possible and hopeful results
- First in a series of videos documenting the impacts of this collaboration
- Subtitles in English for all spoken dialogue
The video is to be designed to be published across all types of social media platforms, including USAID’s YouTube channels and all channels designated by DFAT. The audience is the general public and all concerned stakeholders, including a broad audience across Southeast Asia. The ultimate goal would be to have USAID Administrator Samantha Power share the video on her social media channels.
The goals of the video are to:
- Announce the collaboration of USAID and Australia for The Asia Foundation-implemented Mekong Safeguards Program and announce new name of the program (“USAID and Australia Mekong Safeguards Program”).
- Promote new possibilities with additional funding and shared focus of U.S. and Australian regional priorities, focusing on leading democracies counterbalance authoritarian tendencies in the region.
- Share footage of recent field visit to Chiang Rai to raise awareness of high-speed rail and river-widening issues affecting communities in Thailand and Laos.
- Include short interviews with leading personnel from USG, DFAT, and TAF on the ‘what and why’ of this new collaboration.
- Tease launch of Mekong Safeguards InfoLab.
The vendor will be required to ensure compliance with all USAID branding and that any USAID logos used are the correct sizes and positions. USAID Graphic Standards Manual and Partner Co-Branding Guide.
A storyboard in PowerPoint and/or PDF formats will be provided to the vendor prior to commencement of the project. This should only serve as a starting point, and the vendor is encouraged to think creatively as to how to fulfill the objectives of the announcement video.
The list below provides an approximate timeframe for principal activities in the development of the video. It is expected that the successful offeror will adhere to this timeframe, which will begin with the kickoff meeting and end with the public launch of the video.
- Initial kickoff and planning meeting – 1 week after selection
- Present first edit of the video – 2 weeks after kickoff
- Receive feedback on first edit of video – 3 weeks after kickoff
- Present second edit of the video sound and subtitles – 4 weeks after kickoff
- Final adjustments requested by the client after USAID meetings – 5 weeks after kickoff
- Final adjustments made by developer; launch day – 6 weeks after kickoff
How to apply
Interested applicants should send an email to [email protected] no later than February 4, 2022. In the email, please include the proposal for this service along with the price quote and company profile. In the subject heading, please indicate this proposal is for ‘Announcement Video Production’.
(Only short-listed candidates will be notified.)