The Current State and Role of Digital Technology Adoption in Tourism MSMEs in Cambodia
The majority of businesses in Cambodia are micro, small, and medium-sized enterprises (MSMEs), which account for 99.9 percent of all businesses and a sizable portion of employment in the private sector. The adoption of digital technology among Cambodian MSMEs is still uneven and relatively low, despite the fact that it has become an essential component of successful business operations. This study looks at the adoption of digital technology among MSMEs in Cambodia’s tourism industry and empirically evaluates how it associates with firm performance. A survey of 1,000 MSMEs in the tourism industry was conducted in seven provinces: Phnom Penh, Siem Reap, Preah Sihanouk, Kampot, Mondulkiri, Ratanakiri, and Koh Kong. The analysis uses firm-level data from this survey.